MyShadi Bridal Expo in South Florida

Brides-to-be lined up to sample scrumptious squares of moist, but tery wedding cake. Creative florists displayed extraordinary arrangements that defied the laws of gravity.

Wedding planners erected spectacular displays of their unique decorations and colorful table arrangements. And giddy grooms-to-be anxiously gripped their raffle tickets, hoping for the chance to win one of several all-expense paid honeymoons. This was the scene at the first ever My Shadi Bridal Expo hosted by Desh Videsh. The event, which took place at the HiltonDeefield Beach on Sunday, May 31st, showcased more than 40 different vendors, and attracted over 1500 attendees. Many people, like Kathie Sullivan of FreshFood Sales and Marketing, saw the feature story about the Expo on the front page of the Local section of the SunSentinel. Kathie commented, “As a Food Distributor, I go to a lot of shows, but I have never seen such wellorganized event.”

Quite pleased with the turnout, Raj Shah, co-publisher of Desh Videsh, and mastermind behind the expo, said, “I feel the event met both of its objectives. One, it provided soon-to-be-weds a place to get ideas for their dream weddings. And, two, it brought wedding industry vendors face-to-face with their potential customers.” He had many of the vendors inform him after the show that they were successful in getting several new clients.

A vast array of wedding related products and services were represented during the six-hour expo. There were wedding planners and decorators; photographers and florists; venues and linen providers; caterers and cake artists; jewelers and clothing boutiques; and aestheticism and mehndi artists. There were even a travel agent, insurance agent, and lawyer on hand to help the newly engaged with honeymoon, estate planning,, and immigration concerns. Most vendors were local to South Florida, but some had traveled from Melbourne, Orlando, and as far away as New Jersey to be a part of this groundbreaking event. Most vendors chose to have theirs advertisements featured in the My Shadi Bridal Expo souvenir booklet that was given to every attendee.

The Bridal Expo’s emcees, Amit Talati and Fareida Rajkumar, charmed the attendees with their wit and humor during the entertainment segments. The day was highlighted by two spectacular fashion shows presenting modern partywear. Gorgeous models strutting down the catwalk in breathtaking saris and shervanis dazzled the crowds. Bhoom Shanti Fashion & Home Decor and Nikita Creations generously provided several of the outfits that were showcased, and DKV Jewelers provided some of the jewelry. Other entertainment during the expo included vocal presentations of wedding songs by Rupal Talati, Neil Persad ,Vidya , and Seema Naik accompanied by keyboardist, Shawn Bhajman, and tabla/dhol artist, Shamsher Singh. There were entertaining dance programs choreographed by Seema Naik, Kahini Wadeker, and Anita Amin, the latter two of whom teach Bollywood style dances for wedding events. Jaimie Blue, a wedding photographer from Las Vegas who was just attending the show as a visitor, was effusive about the My Shadi Bridal Expo, saying, “I’ve never been to such a well planned, fun, and colorful bridal expo before! I got here right when it started and didn’t wanted to leave until the end!”

Apart from the complimentary gift bags filled with coupons and goodies that were given to every bride at the door, many brides took home prizes that were generously donated by several vendors. These raffled prizes included kurtis, photo albums, decorative purses, gift baskets, and several gift certificates for various services and products. But the most vied for raffle prizes were the five honeymoon trips to the Bahamas that were provided by Desh Videsh. The event coordinators were honored to have Coconut Creek Mayor, Marilyn Gerber, and Coconut Creek City Commissioner, Mikkie Belvedere, preside over the event as chief guests.

Desh Videsh is extremely excited about its upcoming My Shadi Bridal Expo to be held on Sunday, September 13th, 2009, at the Wyndham Hotel on International Drive in Orlando. Aruna Shah, co-publisher of Desh Videsh, states, “With the experience gained with our first bridal show, the Expo in Orlando is going to be even bigger and better.”

Photo Courtsey by: Rakesh Anand and DEVOTIE